Did you know that our rivers are dying?

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India’s rivers are facing an alarming crisis. 54% of India is facing HIGH to EXTREME water stress. Perennial rivers are turning seasonal; many tributaries have vanished. Per capita availability of water in India has declined by 75% since Independence. 25% of India is turning into desert.By 2030, we will have only 50% of the water we need for our survival.

THE PROBLEM: The rivers which have been nurturing us for thousands of years, today, are shrinking at an alarming rate. Perennial rivers have become seasonal, Ganga and Indus are amongst the world’s 10 most endangered rivers. Krishna and Narbada have shrunk by 60%, Kavery by 40% and Godavri by 20%. By 2030 we will have only 50% of the water that we need for our survival.

THE SOLUTION: One very simple yet effective means to replenish these rivers is to create a kilometre-wide green cover on riversides (and half a kilometer for tributaries). Trees normalize rainfall, their roots make the soil porous, which increases the soil’s ability to hold water. This absorbed water is slowly released into the river and ensures a perennial river flow. However, to ensure that this solution is actually implemented, we have to act now and support the rejuvenation of our rivers.

RALLY FOR RIVERS PROJECT (RFR):Rally for Rivers is a project that aims at reviving the rivers of India and would be executed in 3 phases. First, is an awareness phase, second a Government policy formulation phase and third is the implementation phase. As a key first step, we have launched the Rally for Rivers awareness campaign focused towards building a mass momentum across the nation along with a TV, Social Media campaign, a motor rally across the country and many other publicity events. Sadhguru, the founder of Isha Foundation, will himself be driving from Kanyakumari to Himalayas with various chief ministers, government leaders and celebrities participating in different legs of the journey.Events will take place across more than 20 cities to galvanise public support to revive our rivers. The rally will culminate onOct 2 in Delhi where the River Rejuvenation Policy Recommendation will be presented to the Government.

The Rally has taken off from Coimbatore on 3rd Sept as scheduled.

“This is not a protest. This is not an agitation. This is a campaign to raise awareness that our rivers are depleting. Everyone who consumes water must Rally for Rivers.” – Sadhguru


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